Network Marketing Training: Creating A High Standard In Marketing
by Bob Harmon on June 17, 2009
Network Marketing Training of the past years has been blown away! Web2 Network Marketing has arrived. It has also put paid to old style MLM methods!
Old Style Network Marketing Training
Attending opportunity and training meetings as well as help from your sponsor were the network marketing training standard for decades. That style of training drove the industry to a shameful 95% failure rate. A key feature of why that style of training failed for most aspiring networkers was the old model training modus operandi. Which included ‘making-a-list’, ‘showing-the-plan’ and buying hopeless leads.
The extremely unpopular make-a-list tactic of listing family and friends and then setting out to coerce them into your business was the dumbest marketing approach ever. Showing the plan to uninterested people was just so far removed from reality. Who cares about the plan if you’re not interested in the business!
Phoning opp leads took a lot of time and wasted a lot of networkers money. This ‘old model’ MLM method was very unproductive. Yet the lead companies would always come up with a testimonial from someone who got great results–funny about that! Most ‘leads’ had simply swapped their name and email address for a ‘free’ report or similar item. Most didn’t know they were ‘a lead.’ What chance did network marketers have with this method. Although some company Gurus were rolling in money by selling leads.
Anyway good riddance to old model mlm training because the change to new style network marketing training is the ‘change’ the industry needs to grow!
The Network Marketing Training Change
Ann Sieg and Mike Dillard are true industry leaders. They saw the need for change. Although, in fairness others would of probably acted if they hadn’t stepped up when they did! Around 2000 a number of top performing network marketers moved to the internet. They were quite astute and defined in their approach.
These characters used the internet solely for lead generation and made money from each lead by selling CD’s and reports. Many people interested in a home business were not keen on attending an opportunity meeting in person, yet happy to part with $20-$50 for CD information to learn about the business opportunity.
Although the internet has been their and maturing since early 1990–it was not really until the first appearances of Web2.0 social networking that network marketing training would move online. This social media has been the catalyst for change! Anyone can learn these high standard skills and apply them to any online business!
Attraction Marketing: The New Way!
Can you provide quality content information for your prospects, in articles, blogs, webpages, etc? If you can–you still may not want to, because you can easily outsource that type of work cheaply. So the answer is always–yes!
You need worthwhile content to be able to apply ‘attraction marketing’–with good success. New style network marketing online involves attracting the prospects to ‘you.’ Not to the network marketing company via the company replicated website, but through your own website business.
The professional way is to only prospect people who have declared an interest by first ‘putting their hand up?’ This is the new way as taught in network marketing training. You attract them–you don’t hunt them!
The Web2.0 training in writing articles and then submitting them to article directories like Ezine Articles and others allows you to have those articles linked back to the likes of Twitter and Facebook. Creating Squidoo Lenses and Hubpages are also important social networking tools and training is available for all these in step-by-step style videos.
This step by step training is done at home–at your computer–when your time management allows!
My Conclusion About New Style Network Marketing Training
Web 2 network marketing is doing your NWM business from the internet and using all available social networking tools. By providing your site-visitors good quality information at your blog, website, squidoo lenses, hubpages and through articles and videos–you’ll be applying attraction marketing methods that draw those interested people to subscribe to your newsletter and comment on your blog, and in time may want to join with you in your business.
Through these marketing methods your grow and grow traffic to your sites and the more site-visitors the more people who’ll come into the network business with you. This is the purpose of new style network marketing training!
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Network Marketing Training of the past years has been blown away! Web2 Network Marketing has arrived. It has also put paid to old style MLM methods!
Old Style Network Marketing Training
Attending opportunity and training meetings as well as help from your sponsor were the network marketing training standard for decades. That style of training drove the industry to a shameful 95% failure rate. A key feature of why that style of training failed for most aspiring networkers was the old model training modus operandi. Which included 'making-a-list', 'showing-the-plan' and buying hopeless leads.
The extremely unpopular make-a-list tactic of listing family and friends and then setting out to coerce them into your business was the dumbest marketing approach ever. Showing the plan to uninterested people was just so far removed from reality. Who cares about the plan if you're not interested in the business!
Phoning opp leads took a lot of time and wasted a lot of networkers money. This 'old model' MLM method was very unproductive. Yet the lead companies would always come up with a testimonial from someone who got great results--funny about that! Most 'leads' had simply swapped their name and email address for a 'free' report or similar item. Most didn't know they were 'a lead.' What chance did network marketers have with this method. Although some company Gurus were rolling in money by selling leads.
Anyway good riddance to old model mlm training because the change to new style network marketing training is the 'change' the industry needs to grow!
The Network Marketing Training Change
Ann Sieg and Mike Dillard are true industry leaders. They saw the need for change. Although, in fairness others would of probably acted if they hadn't stepped up when they did! Around 2000 a number of top performing network marketers moved to the internet. They were quite astute and defined in their approach.
These characters used the internet solely for lead generation and made money from each lead by selling CD's and reports. Many people interested in a home business were not keen on attending an opportunity meeting in person, yet happy to part with $20-$50 for CD information to learn about the business opportunity.
Although the internet has been their and maturing since early 1990--it was not really until the first appearances of Web2.0 social networking that network marketing training would move online. This social media has been the catalyst for change! Anyone can learn these high standard skills and apply them to any online business!
Attraction Marketing: The New Way!
Can you provide quality content information for your prospects, in articles, blogs, webpages, etc? If you can--you still may not want to, because you can easily outsource that type of work cheaply. So the answer is always--yes!
You need worthwhile content to be able to apply 'attraction marketing'--with good success. New style network marketing online involves attracting the prospects to 'you.' Not to the network marketing company via the company replicated website, but through your own website business.
The professional way is to only prospect people who have declared an interest by first 'putting their hand up?' This is the new way as taught in network marketing training. You attract them--you don't hunt them!
The Web2.0 training in writing articles and then submitting them to article directories like Ezine Articles and others allows you to have those articles linked back to the likes of Twitter and Facebook. Creating Squidoo Lenses and Hubpages are also important social networking tools and training is available for all these in step-by-step style videos.
This step by step training is done at home--at your computer--when your time management allows!
My Conclusion About New Style Network Marketing Training
Web 2 network marketing is doing your NWM business from the internet and using all available social networking tools. By providing your site-visitors good quality information at your blog, website, squidoo lenses, hubpages and through articles and videos--you'll be applying attraction marketing methods that draw those interested people to subscribe to your newsletter and comment on your blog, and in time may want to join with you in your business.
Through these marketing methods your grow and grow traffic to your sites and the more site-visitors the more people who'll come into the network business with you. This is the purpose of new style network marketing training!
Network Marketing Training of the past years has been blown away! Web2 Network Marketing has arrived. It has also put paid to old style MLM methods!
Old Style Network Marketing Training
Attending opportunity and training meetings as well as help from your sponsor were the network marketing training standard for decades. That style of training drove the industry to a shameful 95% failure rate. A key feature of why that style of training failed for most aspiring networkers was the old model training modus operandi. Which included 'making-a-list', 'showing-the-plan' and buying hopeless leads.
The extremely unpopular make-a-list tactic of listing family and friends and then setting out to coerce them into your business was the dumbest marketing approach ever. Showing the plan to uninterested people was just so far removed from reality. Who cares about the plan if you're not interested in the business!
Phoning opp leads took a lot of time and wasted a lot of networkers money. This 'old model' MLM method was very unproductive. Yet the lead companies would always come up with a testimonial from someone who got great results--funny about that! Most 'leads' had simply swapped their name and email address for a 'free' report or similar item. Most didn't know they were 'a lead.' What chance did network marketers have with this method. Although some company Gurus were rolling in money by selling leads.
Anyway good riddance to old model mlm training because the change to new style network marketing training is the 'change' the industry needs to grow!
The Network Marketing Training Change
Ann Sieg and Mike Dillard are true industry leaders. They saw the need for change. Although, in fairness others would of probably acted if they hadn't stepped up when they did! Around 2000 a number of top performing network marketers moved to the internet. They were quite astute and defined in their approach.
These characters used the internet solely for lead generation and made money from each lead by selling CD's and reports. Many people interested in a home business were not keen on attending an opportunity meeting in person, yet happy to part with $20-$50 for CD information to learn about the business opportunity.
Although the internet has been their and maturing since early 1990--it was not really until the first appearances of Web2.0 social networking that network marketing training would move online. This social media has been the catalyst for change! Anyone can learn these high standard skills and apply them to any online business!
Attraction Marketing: The New Way!
Can you provide quality content information for your prospects, in articles, blogs, webpages, etc? If you can--you still may not want to, because you can easily outsource that type of work cheaply. So the answer is always--yes!
You need worthwhile content to be able to apply 'attraction marketing'--with good success. New style network marketing online involves attracting the prospects to 'you.' Not to the network marketing company via the company replicated website, but through your own website business.
The professional way is to only prospect people who have declared an interest by first 'putting their hand up?' This is the new way as taught in network marketing training. You attract them--you don't hunt them!
The Web2.0 training in writing articles and then submitting them to article directories like Ezine Articles and others allows you to have those articles linked back to the likes of Twitter and Facebook. Creating Squidoo Lenses and Hubpages are also important social networking tools and training is available for all these in step-by-step style videos.
This step by step training is done at home--at your computer--when your time management allows!
My Conclusion About New Style Network Marketing Training
Web 2 network marketing is doing your NWM business from the internet and using all available social networking tools. By providing your site-visitors good quality information at your blog, website, squidoo lenses, hubpages and through articles and videos--you'll be applying attraction marketing methods that draw those interested people to subscribe to your newsletter and comment on your blog, and in time may want to join with you in your business.
Through these marketing methods your grow and grow traffic to your sites and the more site-visitors the more people who'll come into the network business with you. This is the purpose of new style network marketing training!
