Social Energy Optimized – The Other SEO You Can Not Afford To Forget!
by Bob Harmon on September 13, 2009
Are you creating social traffic and link energy for your website or blog through an effective social marketing strategy? Is your social profile, website or blog Social Energy Optimized to attract the attention of those using social networks like Twitter, Facebook, LinkedIn and others? Do you have an action plan to capture and communicate with any visitor to your site? If you do not, you need to start re-thinking your overall internet marketing strategy now!
To many their internet marketing strategy is one dimensional, based on what they have learned, know or feel most comfortable doing, but this is like driving a car with one, two or even three flat tires. It might move forward, but it scrapes along and finally dies. The reality is that there are four key components necessary to develop and implement an effective and successful marketing strategy that will give your internet presence the energy and velocity necessary for success. Even with a core strength that has gained you success. You need to focus on all four to establish an effective marketing strategy. They are:
Content – Some are great writers, so they focus on developing creative content and information to share with the world.
Search – There are web designers and code phenoms, who build creative well optimized sites that look great and ranked by the search engines.
Social – Then there are strong social networkers who drive traffic to their sites through their efforts on portals like Facebook, Twitter and Linkedin.
Communication - Finally there the sales people who are great at emails, newsletters and communication in order to grab the visitor and monetize their site.
The question is… which are your strengths and which are your weaknesses?
Social Energy Optimization
I want to discuss how the Social component (both social networking and social marketing) is becoming the other SEO that you can not ignore if you want to achieve true success for your internet presence, whatever your site goals and objectives are.
We put some much emphasis on optimizing our sites for the search engines (which is important), but many totally ignore the opportunity to quickly drive people to their website/blog through a well planned and implemented Social Marketing Strategy.
I am not saying abandon your PPC or search marketing efforts. I am saying that you should work to enhance your overall strategy and that early on in developing your marketing vortex, you can potentially generate more traffic and link energy to your core website/blog though the effective use of social networking. Setting up sites, pages and profiles on multiple social networks that are Social Energy Optimized to drive traffic to your core site and linking to your content, search and communication efforts enables you to generate real energy and velocity for your core site.
Establish Your Social Marketing Strategy to Optimize Social Energy
Social Energy Optimization can be a fast an effective way to create traffic as it truly combines your content, search, communication and social efforts into a marketing vortex that will attract true link energy and opportunity for your website/blog..
To learn more about how you can use Social Networks and effective Social Marketing to expand your web presence I have created a video you can watch at the Bssential Small Business Solutions website at http://www.bssentials.com
(ArticlesBase ID #1213695)
With over thirty years experience as an entrepreneur, an executive, an author and as a management consultant, Bill Sifflard a long history of experience and success establishing start-ups and bringing innovation and efficiency to small business.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Are you creating social traffic and link energy for your website or blog through an effective social marketing strategy? Is your social profile, website or blog Social Energy Optimized to attract the attention of those using social networks like Twitter, Facebook, LinkedIn and others? Do you have an action plan to capture and communicate with any visitor to your site? If you do not, you need to start re-thinking your overall internet marketing strategy now!
To many their internet marketing strategy is one dimensional, based on what they have learned, know or feel most comfortable doing, but this is like driving a car with one, two or even three flat tires. It might move forward, but it scrapes along and finally dies. The reality is that there are four key components necessary to develop and implement an effective and successful marketing strategy that will give your internet presence the energy and velocity necessary for success. Even with a core strength that has gained you success. You need to focus on all four to establish an effective marketing strategy. They are:
Content - Some are great writers, so they focus on developing creative content and information to share with the world.
Search - There are web designers and code phenoms, who build creative well optimized sites that look great and ranked by the search engines.
Social - Then there are strong social networkers who drive traffic to their sites through their efforts on portals like Facebook, Twitter and Linkedin.
Communication - Finally there the sales people who are great at emails, newsletters and communication in order to grab the visitor and monetize their site.
The question is... which are your strengths and which are your weaknesses?
Social Energy Optimization
I want to discuss how the Social component (both social networking and social marketing) is becoming the other SEO that you can not ignore if you want to achieve true success for your internet presence, whatever your site goals and objectives are.
We put some much emphasis on optimizing our sites for the search engines (which is important), but many totally ignore the opportunity to quickly drive people to their website/blog through a well planned and implemented Social Marketing Strategy.
I am not saying abandon your PPC or search marketing efforts. I am saying that you should work to enhance your overall strategy and that early on in developing your marketing vortex, you can potentially generate more traffic and link energy to your core website/blog though the effective use of social networking. Setting up sites, pages and profiles on multiple social networks that are Social Energy Optimized to drive traffic to your core site and linking to your content, search and communication efforts enables you to generate real energy and velocity for your core site.
Establish Your Social Marketing Strategy to Optimize Social Energy
Social Energy Optimization can be a fast an effective way to create traffic as it truly combines your content, search, communication and social efforts into a marketing vortex that will attract true link energy and opportunity for your website/blog..
To learn more about how you can use Social Networks and effective Social Marketing to expand your web presence I have created a video you can watch at the Bssential Small Business Solutions website at http://www.bssentials.com
(ArticlesBase ID #1213695)
With over thirty years experience as an entrepreneur, an executive, an author and as a management consultant, Bill Sifflard a long history of experience and success establishing start-ups and bringing innovation and efficiency to small business.
Are you creating social traffic and link energy for your website or blog through an effective social marketing strategy? Is your social profile, website or blog Social Energy Optimized to attract the attention of those using social networks like Twitter, Facebook, LinkedIn and others? Do you have an action plan to capture and communicate with any visitor to your site? If you do not, you need to start re-thinking your overall internet marketing strategy now!
To many their internet marketing strategy is one dimensional, based on what they have learned, know or feel most comfortable doing, but this is like driving a car with one, two or even three flat tires. It might move forward, but it scrapes along and finally dies. The reality is that there are four key components necessary to develop and implement an effective and successful marketing strategy that will give your internet presence the energy and velocity necessary for success. Even with a core strength that has gained you success. You need to focus on all four to establish an effective marketing strategy. They are:
Content - Some are great writers, so they focus on developing creative content and information to share with the world.
Search - There are web designers and code phenoms, who build creative well optimized sites that look great and ranked by the search engines.
Social - Then there are strong social networkers who drive traffic to their sites through their efforts on portals like Facebook, Twitter and Linkedin.
Communication - Finally there the sales people who are great at emails, newsletters and communication in order to grab the visitor and monetize their site.
The question is... which are your strengths and which are your weaknesses?
Social Energy Optimization
I want to discuss how the Social component (both social networking and social marketing) is becoming the other SEO that you can not ignore if you want to achieve true success for your internet presence, whatever your site goals and objectives are.
We put some much emphasis on optimizing our sites for the search engines (which is important), but many totally ignore the opportunity to quickly drive people to their website/blog through a well planned and implemented Social Marketing Strategy.
I am not saying abandon your PPC or search marketing efforts. I am saying that you should work to enhance your overall strategy and that early on in developing your marketing vortex, you can potentially generate more traffic and link energy to your core website/blog though the effective use of social networking. Setting up sites, pages and profiles on multiple social networks that are Social Energy Optimized to drive traffic to your core site and linking to your content, search and communication efforts enables you to generate real energy and velocity for your core site.
Establish Your Social Marketing Strategy to Optimize Social Energy
Social Energy Optimization can be a fast an effective way to create traffic as it truly combines your content, search, communication and social efforts into a marketing vortex that will attract true link energy and opportunity for your website/blog..
To learn more about how you can use Social Networks and effective Social Marketing to expand your web presence I have created a video you can watch at the Bssential Small Business Solutions website at http://www.bssentials.com
(ArticlesBase ID #1213695)
With over thirty years experience as an entrepreneur, an executive, an author and as a management consultant, Bill Sifflard a long history of experience and success establishing start-ups and bringing innovation and efficiency to small business.
