3 Marketing Techniques That I Don’t Advise You Doing
by on June 13, 2011
If you want to take your offline business to new heights, then I think it’s safe to say that you will have to do a few chores. Marketing a small business isn’t easy to do, and only a select few have success with it. So what are these select few doing to win over new customers and prospects? Well, that’s a good question.
You see different business owners try a variety of things, and the techniques that they wind up using the most is all based around their lifestyle, and how much work they’re willing to do in their business. However, the techniques that the successful business owners are doing isn’t labor intensive at all. They just require a little thought, and when done correctly, can easily earn you a nice income month after month.
In today’s lesson, I want to share with you some things that you are probably doing to market your business, and are more than likely not having success with it. Also be advised that the following techniques aren’t anything that I would suggest you using. And if you are already using these strategies, stop what you’re doing and follow direct response marketing principles. Here’s the first strategy to stay away from:
1) Cold calling
I absolutely hate cold calling, but some business owners enjoy it. These business owners are doing incredibly successful with their cold calling efforts, and it’s a walk in the park for them. Obviously I’m not suggesting that you do cold calling because they require work, a script, and a good personality and voice to make it pay off for you.
You will get more no’s than yes’s. And the yes’s that you do get aren’t promising that they’ll do business with you. Here’s another strategy that I don’t recommend:
2) Door-to-door selling
I hate it when people come to my house trying to sell me encyclopedias. We already have like 30 collections of encyclopedias that we don’t even use, so why buy more if they’re only going to be placed on a shelf that gets no TLC?
Well this is the gist of door to door selling. I don’t like it because it’s labor intensive, and requires good people skills to pull it off. Now again, some people are having great success with going door to door, but the purpose of any business is to work less while making more – and door to door selling just doesn’t make this possible.
Here’s the last technique that I don’t endorse:
3) Cold direct mail
When I say “cold” direct mail, I’m talking about getting a group of names from the yellow pages and then mailing out to them your sales message. This is the wrong way to go about getting new customers into your business.
Instead, use something called the SRDS to find good target markets. You can get as niche specific as you like with the SRDS, but it will cost you more. But this is usually offset by the lifetime maximum value of the average customer that you bring in to your doors.
All of these marketing techniques are things that I don’t advise doing, but more and more people continue to do it each day. Stay away from these techniques and learn marketing techniques that will work for you 24/7 non-stop on autopilot.
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If you want to take your offline business to new heights, then I think it's safe to say that you will have to do a few chores. Marketing a small business isn't easy to do, and only a select few have success with it. So what are these select few doing to win over new customers and prospects? Well, that's a good question.
You see different business owners try a variety of things, and the techniques that they wind up using the most is all based around their lifestyle, and how much work they're willing to do in their business. However, the techniques that the successful business owners are doing isn't labor intensive at all. They just require a little thought, and when done correctly, can easily earn you a nice income month after month.
In today's lesson, I want to share with you some things that you are probably doing to market your business, and are more than likely not having success with it. Also be advised that the following techniques aren't anything that I would suggest you using. And if you are already using these strategies, stop what you're doing and follow direct response marketing principles. Here's the first strategy to stay away from:
1) Cold calling
I absolutely hate cold calling, but some business owners enjoy it. These business owners are doing incredibly successful with their cold calling efforts, and it's a walk in the park for them. Obviously I'm not suggesting that you do cold calling because they require work, a script, and a good personality and voice to make it pay off for you.
You will get more no's than yes's. And the yes's that you do get aren't promising that they'll do business with you. Here's another strategy that I don't recommend:
2) Door-to-door selling
I hate it when people come to my house trying to sell me encyclopedias. We already have like 30 collections of encyclopedias that we don't even use, so why buy more if they're only going to be placed on a shelf that gets no TLC?
Well this is the gist of door to door selling. I don't like it because it's labor intensive, and requires good people skills to pull it off. Now again, some people are having great success with going door to door, but the purpose of any business is to work less while making more - and door to door selling just doesn't make this possible.
Here's the last technique that I don't endorse:
3) Cold direct mail
When I say "cold" direct mail, I'm talking about getting a group of names from the yellow pages and then mailing out to them your sales message. This is the wrong way to go about getting new customers into your business.
Instead, use something called the SRDS to find good target markets. You can get as niche specific as you like with the SRDS, but it will cost you more. But this is usually offset by the lifetime maximum value of the average customer that you bring in to your doors.
All of these marketing techniques are things that I don't advise doing, but more and more people continue to do it each day. Stay away from these techniques and learn marketing techniques that will work for you 24/7 non-stop on autopilot.
If you want to take your offline business to new heights, then I think it's safe to say that you will have to do a few chores. Marketing a small business isn't easy to do, and only a select few have success with it. So what are these select few doing to win over new customers and prospects? Well, that's a good question.
You see different business owners try a variety of things, and the techniques that they wind up using the most is all based around their lifestyle, and how much work they're willing to do in their business. However, the techniques that the successful business owners are doing isn't labor intensive at all. They just require a little thought, and when done correctly, can easily earn you a nice income month after month.
In today's lesson, I want to share with you some things that you are probably doing to market your business, and are more than likely not having success with it. Also be advised that the following techniques aren't anything that I would suggest you using. And if you are already using these strategies, stop what you're doing and follow direct response marketing principles. Here's the first strategy to stay away from:
1) Cold calling
I absolutely hate cold calling, but some business owners enjoy it. These business owners are doing incredibly successful with their cold calling efforts, and it's a walk in the park for them. Obviously I'm not suggesting that you do cold calling because they require work, a script, and a good personality and voice to make it pay off for you.
You will get more no's than yes's. And the yes's that you do get aren't promising that they'll do business with you. Here's another strategy that I don't recommend:
2) Door-to-door selling
I hate it when people come to my house trying to sell me encyclopedias. We already have like 30 collections of encyclopedias that we don't even use, so why buy more if they're only going to be placed on a shelf that gets no TLC?
Well this is the gist of door to door selling. I don't like it because it's labor intensive, and requires good people skills to pull it off. Now again, some people are having great success with going door to door, but the purpose of any business is to work less while making more - and door to door selling just doesn't make this possible.
Here's the last technique that I don't endorse:
3) Cold direct mail
When I say "cold" direct mail, I'm talking about getting a group of names from the yellow pages and then mailing out to them your sales message. This is the wrong way to go about getting new customers into your business.
Instead, use something called the SRDS to find good target markets. You can get as niche specific as you like with the SRDS, but it will cost you more. But this is usually offset by the lifetime maximum value of the average customer that you bring in to your doors.
All of these marketing techniques are things that I don't advise doing, but more and more people continue to do it each day. Stay away from these techniques and learn marketing techniques that will work for you 24/7 non-stop on autopilot.
